Our Story

THE STORY BEHIND CAMO & CARNAGE

I LOST EVERYTHING. THEN I BUILT THIS.

I'm Michael Hendrix. US Army. Quartermaster and Chemical Equipment Mechanic. Four and a half years active duty before a medical discharge took the uniform off my back.

I didn't take it well.

For a long stretch after that discharge, I was angry. The kind of angry that doesn't have a clean target. I felt like everything I'd built, everything I was — was gone. The structure, the brothers, the mission, the identity. One day you're a soldier. The next day you're just... a guy. Trying to figure out what comes next when nobody handed you a manual.

It took me ten years to build something out of that. Ten years of jobs, life, healing, and figuring out who I was on the other side of the uniform.

WHY "CAMO & CARNAGE."

Camo, because for four and a half years it's all I wore. It's the uniform, the brotherhood, the days that blurred together.

Carnage, because that's the part nobody warns you about. The constant moving. The relationships that didn't survive the deployments. The pace of a soldier's life — calm one second, complete chaos the next, all in the blink of an eye. The wreckage you carry home that you can't put down.

This brand is both. The pride and the price.

WHY LEATHER PATCH HATS.

Because a patch means something.

In service, patches were earned. They told a story — your unit, your job, where you'd been, who you stood next to. Every patch on this brand is built to be worn the same way: with pride, with weight, and with memory.

Wear it for the ones who didn't come home. Wear it for the ones who became closer than blood. Wear it because you're still standing.

WHO THIS IS FOR.

Veterans. Blue collar workers. First responders. Patriots. Hard-working parents who do whatever it takes to take care of their own.

If you've ever put yourself in the dirt for someone else — your country, your crew, your kids, your community — this brand is built for you.

No costume patriotism. No stolen valor. No corporate fluff.

Just real gear for real ones.

THE MISSION: VETERANS AID NETWORK.

Camo & Carnage proudly supports Veterans Aid Network, a small nonprofit doing the work that matters most — helping veterans in need the moment the need arises. Not weeks later. Not after the paperwork. Now, when it counts.

A portion of every purchase goes directly to their mission. Because the fight doesn't end when the uniform comes off — and neither does the brotherhood.

WHERE I AM NOW.

I'm a dad. A stepdad. A guy clocking 40 hours a week trying to build something bigger than the 9-to-5. I'm not pretending I've got it all figured out — I'm building this brand in real time, one hat, one patch, one customer at a time.

Camo & Carnage was started with a friend I met on TikTok. He's since stepped away, but the mission didn't. I'm still here. Still building. Still standing.

If you're wearing this brand, you're part of it.

— Michael Hendrix Founder, Camo & Carnage, LLC US Army Veteran • DD214 Gang • Still Standing